One of the most common questions we see as designers are: How much does a logo cost? We see this on google, social media and just about everywhere else you can ask this type of question.
Unfortunately, this answer is very anticlimactic: it depends.
Prices in graphic design can vary from $10 – $10,000+!
Why is there such a dramatic price difference for logos and design? There are several factors to consider as to why there is such a range in the first place.
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First of all, what is the purpose of this logo? While this might be a question that you could answer for hours on end, the premise is more geared towards what the logo will be used for, where, and how much visibility it will get.
For example, Apple and Facebook’s logos are seen every single day by billions of people. They use them heavily in every aspect of their business and the branding they chose is critical to their business in every way.
On the other hand, you could have a smaller business their logo really only is used a handful of times and then serves more as a brand mark. That being said, you do have to be careful in terms of scalability and how happy you’ll be with your branding when/if you choose to expand your business exponentially.
In addition to visibility, you also have to consider where you’re going to use the logo and the primary places you’ll always be using it. Do you need a logo for some business cards and a website? What about an e-commerce brand that needs a logo that will be printed on all of its products and merchandise? Perhaps you’re starting without a store but will want one in the future with your branding on products. Before you get started on your logo or branding, it’s helpful for you and the designers to be on the same page with the purpose of your logo and branding in the present and future.
These are all imperative questions to consider about your logo and branding in general, but how does that relate to logo prices? If you think about it, if you know that know that this logo will be on packaging and scale from hundreds of customers to millions, wouldn’t you want to make sure the logo you are investing in will last you for the long run? It can be quite annoying to have to rebrand everything you’ve worked towards and completely disrupt your business. (This is why rebranding is best to be avoided if possible.)
Another reason for a company to pay good money for their branding is that the amount of money can directly correlate with the amount of research, time, and uniqueness in that logo. The client may also get more logo variants, icons, and other design assets that they can use in a wide variety of ways.
Think of it like this: If a logo and branding package done right will bring in thousands or even millions for a business, isn’t it fair for a designer or agency to charge a decent fee for that?
By now, it should seem more obvious as to why businesses pay thousands for branding and logos when they know the product/service they have will end up being a lot bigger and they prepare for that growth at the start. This goes the same for small businesses! Even if that growth is just in your community, you want to make sure your logo and branding are an excellent visual representation of your company. Not having the right branding or logo could be costing you money!